Digital marketing tools use all online channels. Social networks, email marketing, content marketing and positioning in search engines. You can carry out a digital marketing plan yourself and the subsequent management of the channels, but if you are not an expert or do not fully master the techniques, you can use services of a marketing agency to optimize the available resources.

Let’s see what the usual digital channels for digital marketing services are:

1. Content marketing

You have probably read on more than one occasion that content is king. And it is true, especially since the latest Google algorithms and the main social networks, such as Facebook and Instagram, were launched. The success of content marketing lies in two points: creating quality and relevant content (for your target audience and for Google) and spreading it so that it has the widest possible reach.

It is important to know what content your audience is interested in and post regularly. In this way, you will achieve brand recognition and attract traffic to your website, potential customers who are looking for information about products such as the ones you sell in your online store.

2. Email marketing

Email marketing is one of the most effective and economical strategies that you can use in your e-commerce. The usual strategy is to send newsletters that compile blog posts to keep subscribers informed. It is also a good tool to send discounts, promotions, offers and news from your online store.

The most practical way is to automate the sending of emails right after the customer has performed a specific action, such as subscribing or buying. For this, it is convenient to have a good email marketing platform that offers statistics on the opening rate and other metrics. This way you will know what type of emails work best.

3. Positioning in search engines

Organic positioning is achieved with SEO strategies. The results of SEO techniques are not as immediate as those of SEM positioning (paid) but they are more effective in the medium and long term. SEO works by creating relevant content for Google, but that adds value to users. In addition, it requires a study of the keywords with which your potential customers search for products such as those in your online store. These keywords should be used strategically in your blog posts and in your e-commerce information (description, home, product categories, etc.). Many companies opt for a combination of SEM to get immediate traffic and SEO to position themselves in.

4. Social networks

Social networks are very best platforms for digital marketing. Is it necessary for your brand to be on all social networks? The best option is to choose only the ones that your target audience uses and publish quality content frequently to achieve reach and a loyal community. Thus, some social networks such as Facebook, Instagram and YouTube are excellent for publicizing your products and creating events, such as contests, to attract followers. Through social networks you can participate in groups and debates, and you can also interact with audience and answer their queries and comments.

5. Influencer marketing

Although it has been a bit reviled lately, influencer marketing well used is a good tool to boost your brand recognition and reach more potential customers. An influencer is a person with a strong presence on social networks and with the ability to influence audiences with their opinions. If you use this type of campaign, you should choose influencers who are in tune with your target audience and your brand image. It is important to carry out frequent measurements to know if your objectives are being achieved (public reach, increase in followers, greater engagement or increase in sales, for example).

6. Affiliate marketing

Using the affiliate marketing technique is not complicated. Basically, it consists of other websites recommending your online store in exchange for a reward or commission for each sale that comes from that page. An affiliate program can be created in many ways. The most frequent are through codes to identify the origin of the traffic, text links and banners.

In summary, there are many digital marketing services that you can use to make your online store sell. The key is to combine the appropriate techniques for your type of business and that serve to add value to your brand. In this way, you can increase traffic to your e-commerce and improve the conversion rate.