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YouTube Marketing. Everything you need to succeed Goal: Take your first steps on YouTube firmly. Follow this guide to do YouTube Marketing step by step. As doing Marketing on YouTube becomes essential for any type of business or brand.

Here is the guide you were looking for on how to do YouTube marketing to succeed with your digital strategy.

How to get started with YouTube Marketing?

It is increasingly difficult to stand out in this social network because more and more people and channels are active in it. That is why I recommend you go through several stages to achieve success:

Stage 1:

Define what goals you want to achieve with your YouTube channel.

Maybe you think you have them clear, but you have to consider what you want to achieve with these videos and ask yourself where in your global marketing strategy YouTube is.

Here are some examples of goals to achieve with a YouTube channel:

• Drive traffic to your website or product sheets.
• Get to increase the followers of your community.
• Earn money (If you are interested, I will leave you more information about how much YouTube pays per video)
• Build brand.

Stage 2:

• Investigation
• Recording videos and uploading them does not guarantee success.
• Although it is true that the competition is less than in Google, there are more and more video producers and Youtubers.
• That is why it is essential to carry out an investigation in which you determine:
• Who is your competition?
• What do your competitors do: types of video, frequency of publication …
• What’s hot right now on YouTube.
• How the channels in your sector make videos

Stage 3

• Optimize your channel.
• To stand out you have to optimize your YouTube channel yes or yes.
• Make your channel stand out, attract attention, and make arriving users want to stay.
• Choose well the name of your channel on YouTube.
• A name associated with your brand or easy to remember. This way you will get your followers to find you.

Keep in mind that including the keyword in your name can help. You will increase the chances that people who don’t know about you yet will find you when searching generically on YouTube.

Example:

Keyword: cooking recipes

Name: Cooking Storm (imagine that is your brand name)

Channel name: cooking recipes | Cooking Storm or Cooking storm easy cooking.

When looking for a generic word other than videos, YouTube recommends channels.

Open your YouTube channel for business.

Now that you have moved on to stage 3 after researching and choosing a name, it’s time to open your YouTube channel for business.

• Now this is the first big step for your YouTube marketing strategy, creating your channel.
• Describe your channel: video presentation and description.
• Include a presentation video on your channel talking about:
• What do you offer in the channel?
• What benefits will visitors get?
• What days are you going to publish or share information?
• Who are you?
• Create a memorable description where you enter those keywords by which you want to be found.

Adding descriptions to all your videos is necessary. In this first presentation video, take the opportunity to take your followers wherever you want.

Your website, other social networks etc.

Use the right images and sizes.

Optimize your videos and use images that represent you in the cover image. This way you will make your covers associate with your brand.

Draw attention through images.

Images will be the first point of contact when someone watches your videos.

Use eye-catching text, frames, or images.

Optimize your videos and content- a little SEO.

It’s not just about uploading videos; the goal is to keep your visitors interested until the end of the video and click on the links within the video or in the text. In SEO issues on YouTube the time of permanence, viewing of videos to the end, number of subscribers matters.

Research the title of your videos

Research the keywords you want to appear for and use them in title for best results.

Add descriptions to your videos with links.

As in the presentation video, take the opportunity to describe each video. Include links to where you want to send your community and take the opportunity to remind them to subscribe to your channel.

Mobile first 60% of videos are viewed on mobile.

Yes, most of the videos are viewed from the mobile. Therefore, when editing your videos, adapt them and do not think so much about the desktop version.

Use storytelling and save the best for last.

Since complete views are a metric that will help your YouTube Marketing and visibility. Work well the script of your videos so that your subscribers cannot avoid arriving until the last second.

Create playlists

Just as the architecture on a website is important for SEO, the way to make a good categorization of your videos are the playlists. Group by topics, products, or interests.

Practice authenticity

The secret ingredient for both SEO and YouTube Marketing is a healthy dose of authenticity.

Stage 4

Take a spin on marketing on YouTube:  We reached the last stage. A stage of maturation to give a professional turn to your YouTube channel. So, a few more Marketing tips for your YouTube channel.

Use YouTube Studio

With YouTube Studio you can control everything that happens regarding your channel. In its control panel you manage the content, create playlists, or monetize your channel. Everything you need to know about YouTube Studio.

Use subtitles and translations.

A great way to expand your visibility and reach different people. It is also very simple you can add subtitles in your language or make transcriptions or translations to others.

Enter the creator studio navigation menu.

Click on add new subtitles and choose language.

Below edited video, select auto-transcribe and sync.

Write the subtitles in another language and that’s it.

Invest in advertising!

YouTube ads aren’t just for big brands. If you want to promote your videos on YouTube, the platform itself can be your great ally.

There are different formats:

• Skippable ads
• Non-skippable ads
• Overlapping ads
• Sponsored cards
• Bumper ads
• Display ads

What you need to think about is how much money you want to invest and again your YouTube marketing goals.

Use YouTube live to build loyalty with your audience. To give your community a bonus, create YouTube Live by previously announcing them on your channel. A great way to give your followers a bonus or to bring subscribers from your website or social networks to YouTube.

Spend time editing your videos. Work on your videos, the quality is noticeable, and your subscribers will too.

Put your logo on videos, effects, transitions etc.

Add administrators to YouTube. If you have a large channel with a large community, you may need trusted administrators to manage your channel. Add administrators to YouTube to help you with other tasks.

Analyze your YouTube strategy. Analyzing a strategy is always a fundamental step to achieve good results and to find the actions that make us succeed. Analyze the metrics of your videos, the growth of your community and what content your audience likes the most.  This data will give you clues to improve your strategies. Follow these tips to turn your YouTube channel around and apply Marketing techniques.