Through our smart devices we carry out a large part of our daily activities, we communicate with our family or friends, we carry out research, we look for the best and fastest routes to move around the city, even to inform us of what is happening around us and in the world. But what we will focus on will be the moment when information about our product or company is searched on the internet. It is completely natural to look for information about a purchase that we have in mind, people look for alternatives to our product or service in order to find a better price on the internet, they look for reviews and comparisons of all the products available in the market.
In short, we can define marketing as a set of strategic actions to attract, communicate, build an image and relate to a target audience. That also studies and analyses the behavior of the market. This tool, when properly implemented, will make your product or service stand out compared to the competition that lacks marketing, this becomes a clear advantage for your business and a great way to attract or retain customers by satisfying all their needs.
Through streaming video, brands can get a lot of popularity and doors are opened to interact with users. We are at the right time to exploit this tool, since more and more people are consuming fast audio-visual content.
Obviously, it is necessary to establish a Live Streaming strategy for the company and thus take our business to the homes of our customers.
Even if your business is not digital, it is a habit for people to search for information about your company on the internet. And if they don’t find you when searching for your business, it’s more than likely that they will find your competition.
Email Marketing, being one of the first marketing techniques on the internet, is consolidated, among the many forms of communication with the user, as a very powerful tool capable of reporting very good results. It is a communication technique with the user in which email is used to attract potential customers. Email Marketing is more alive than ever, but you must always think of the user first to do it correctly. This technique is direct, but not at all invasive, since the user has agreed to receive it. In addition, we have many tools to measure the results of the campaign, such as Mailchimp or HubSpot, among others.
Email Marketing is an excellent communication channel in which to offer quality and interesting content to our user that will lead us to convert those users subscribed to our platform into future customers.
Social Networks as Marketing
Starting from the primary use, social networks form a large part of daily use. We use social networks to communicate, inform ourselves and have a good time, for example, Facebook. Thanks to the fact that you do not have to be an expert in web techniques, it is very easy for the users of this platform to create content that is useful for the circle of friends in which they are, one of the great successes of the virilization of content on Facebook is the characteristic of being able to share said content too easily, since when you share content with your friends on this platform, we enter a chain where your friends, when they share said content, will be seen by more people, since it will not be seen alone by your friends, but also by the friends of the second person who shared the post.
For businesses, social networks represent an opportunity and a responsibility. The large amount of data that users share through social networks makes digital marketers happy. The objective of the question is the opportunity for some companies to develop and increase the relationships between their consumers and their company through social networks. Social networks allow us to add value to the business, the virilization of content is a recognized marketing action, virilization helps us to have users with whom to interact, this opens the doors to stimulate user participation through games, surveys and contests via streaming
The Facebook system allows you to take advantage of the content generated by your own users, this giving rise to the interaction of user with user, where a space will be opened where characteristics of your business can be discussed. Being the owner of the page, you will be granted the rights to moderate and filter the comments and photos that you want to be shown to the public, all through simple and secure management environments, which allow you to give a new life to your social media.
Dynamize events by promoting, for example, the hashtag of the event with content generated by the brand’s own users.
Through these audio-visual tips, they will allow you to amplify the image of your business and achieve your goals, without taking time or additional dedication, exploiting the content already generated on social networks by the business itself, or by your clients.
Streaming as Marketing
Being streaming a term that covers all online audio-visual content, it is necessary to note the difference between the two modalities that are: Video on-demand and Live streaming, the first is the streaming that we have known since the beginning of YouTube. This method of broadcasting multimedia content allows the user to enjoy a service by viewing it online on their preferred device. On the other hand, Live streaming (live), It refers to online transmission media recorded and transmitted simultaneously in real time, this term is increasingly used by companies that choose to integrate streaming into their daily activity, for example, transmitting content of all kinds of events and activities that the company is interested in sharing with the audience.
This occurs for the purpose of obtaining more clients, since many people prefer to watch a video rather than read a text. Consumers generally prefer to watch a video about a product than to read about it. This fact causes companies to update because if they do not adapt, they lose this market.
In short, with digital marketing you can scale your business on top as it includes many things in it. All you need to do is to find the right digital marketing gigs as it impacts your business effectively.