When promoting your business, you want to introduce yourself to as many people as possible. With 1.6 billion users worldwide connected to a small business on Facebook, the social giant is a great platform to attract more eyes to your business. And while Facebook itself can be helpful, advertising on Facebook is a sure-fire way to get your business in front of more potential customers.Regardless of the type of business you run, Facebook advertising offers benefits that can be tailored to your specific needs. With several types of Facebook ads and multiple advertising objectives to choose from, the flexibility that Facebook advertising offers can suit your very specific product or service and business goals.
One of the benefits of advertising on Facebook is that it increases engagement with your business on the platform, which can lead to more followers and more sales in the future.When you post an image, blog post link, or status update to your Facebook Page, users can interact with that post by liking, sharing, or commenting on it. Once they’ve engaged with your business, they’re not only aware of you, but interested, which is a great way to start moving leads down the sales funnel.However, you may not see much interaction on your page organically (aka, ad-free). So, by running Facebook advertising, you can increase engagement for your Page and your posts, which can help you grow your Page and reach more potential customers.
Over time, posts get buried under more timely or relevant posts (and Facebook prioritizes posts from users’ friends or family members in their news feeds). One unique thing about the Facebook platform is that you can tie organic posts and advertising together through boosted posts.Unlike Google search, where you must run your SEO and PPC efforts separately, on Facebook you can take an already published organic piece and put in just a few dollars to promote it. Boosted Posts are an easy way to get started with Facebook advertising and get your content in front of a larger audience.Advertising on Facebook through posts benefits your business because increased shares, likes, or comments on your posts can increase your reach, expand your audience, and increase your brand awareness.
The people who likes your Facebook Page, your organic Facebook posts become visible in their News Feed. Facebook advertising helps you get more likes on your page through likes campaigns. This type of Facebook ad campaign benefits your business because it helps you grow your social media presence and can help you be seen as trustworthy and established. Also, when users see that their friends like your page, they are more likely to visit and like it themselves.Additionally, users who like and follow your Page become brand advocates when they like, comment, and share your posts in their Feed, which your existing network can see.
Facebook ads can also be placed on Instagram as Facebook owns Instagram. This two-in-one platform experience can help you show off to other potential customers who may not be on Facebook but are avid Instagram users. So, when you sign up for Facebook ads, you have the option to capture two markets (Facebook and Instagram) in one!
Wait, anyone can post on Facebook, right? Why not create a business page and publish it for free? We know that a Facebook Page is a great way to boost your online presence and engage with customers. However, your page is a destination that users must go to, usually not something that just shows up in their News Feed.The organic reach of Facebook Business Pages is extremely low (5.2%, which is down steadily from 5.5% and 7.7% over the last two years), so even if you do have a following, you’re only reaching a fraction of them relying only on Facebook organic marketing.
Also, the only way it will appear in a user’s news feed is if they like their page and then adjust their settings to receive notifications.Facebook ads, on the other hand, are placed right in front of users you choose so you know your audience is seeing information about your business.
This could give you a huge profits from Facebook ads service, but if people don’t click on these ads, then there would be no reason to run them. Lucky for you, people click on Facebook ads. In fact, 78% of consumers say they have discovered products on Facebook. So, Facebook ads are useful for businesses and a cool way to reach a new audience.