Google Ads is the number one platform to get customers and sales through the internet. A specialist consultant in this tool is responsible for designing, developing, executing, and monitoring the advertising strategies that best suit your needs.

Who  is a Google Ads Consultant?

Google Ads consultants are allies that will make your ads more effective, successful and will guarantee an increase in your income.Developing effective campaigns through SEM advertising is the goal of each company, which places its ads in the hands of a Google Ads expert. However, there is a whole process prior to this end.With the help of a specialized consultant, you will be able to solve all the doubts you have about how to create and optimize campaigns on the web.

In addition, you will receive advice on possible improvements or implementation of strategies in already positioned ads.A Google Ads consultant will carry out a preliminary analysis of your business, the sector, its current situation, and the competition, providing you with the necessary information to achieve your objectives more effectively and in less time.

What are the Functions of a Google Ads Consultant?

More than 90% of Google’s revenue comes from advertising thanks to this balance you don’t need to be an expert to know that Google Ads campaigns work.Consulting on this platform allows you to achieve results based on experience. Having knowledge in the most varied business sectors, monitoring executed campaigns, and coming up with objective conclusions that allow you to optimize your business, are just some of the functions of a Google advertising consultant.It is more common for beginning companies to seek the support of advisors in web campaigns. The methodology of many clients is to find a specialist who plans the campaigns from scratch, and then they continue with the management.

Consulting in New Advertising

The work of a Google Ads consultant begins by defining a series of tasks that allow SEM positioning to be implemented. After the objectives are specified, a campaign manager can manage them and adjust achieve what every company wants, to sell more.

A Google Ads consulting service will help you carry out these important points in a new campaign:

• Analyze the sector in which the company wants to grow
• study the competition
• Define the objectives to be achieved with the realization of a campaign
• Realization of a complete Keyword Research, positive and negative
• Analysis of the conditions of the website
• Structuring of the campaign for the different existing channels
• Get the biggest impact possible with ads
• Determine the tools to measure the reach and performance of the campaign.

What happens if a company wants advice on already launched campaigns? In general, this client seeks to enhance ads that are already active, but that did not achieve the expected results. It is in this case when a consultant comes into play, who will apply the necessary techniques for advertising to work.

Consulting in Advertising Already Active

This field is where a Google Ads consultant can put all her knowledge to the test. The advertisements already active have prior research and development, which will leave more time for a specialist to hit the nail on the head. The advantage is that Google campaigns collect historical data that helps determine the strengths and weaknesses of an Ad. Many times, consultants realize that it is more profitable to start from a new campaign, but if the one that already exists can be saved, these are the points where a specialist will be vital:

• Strategy Review
• Analysis of ads on different channels
• Evaluate and correct the campaigns (extension, correct uses, policies, wording, etc.)
• Campaign performance study
• Quality that Google gives to the ads
• Verification of correct use of segmentation, schedules, methods and more

One of the most important aspects for every client is the correct use of their investment. In general, a digital marketing consultant controls, measures and makes sure that the results reach the expected expectations. In this way, the professional is responsible for the strategies to be profitable. The role of a Google AdWords consultant has become more than necessary in the development of Google Ads campaigns that can guarantee the success of companies on the Internet. Clients who entrust their advertising and online outreach to true specialists achieve more effective and faster results.