What are Google Guidelines for Content Creation?

Google guidelines – Creating helpful, reliable, people-first content

Content shouldn’t have any spelling or stylistic issues
Main heading or page title provide a descriptive, helpful summary of the content
Main heading or page title avoid exaggerating or being shocking in nature
Provide original information, reporting, research, or analysis
Provide a substantial, complete, or comprehensive description of the topic
Provide insightful analysis or interesting information that is beyond the obvious
Include reference links to authority sources
Infuse personal experience in content
When writing content, keep all stages of sales funnel in mind
Content should follow Google’s E-E-A-T guidelines