The SEO analysis of a web page is comparable to visiting the doctor for a periodic review: it must be done every so often to ensure that everything works correctly. With an in-depth analysis it will be easy to find where the fault is and quickly fix it, and then continue with maintenance. Thanks to this, you can find out why the page is not among the first results of Google or, directly, why it is lost among millions of websites in search engine results
Importance of SEO Analysis on a Website
A good SEO positioning for a website guarantees it will be found by the user who is looking for a specific product or service. When entering the keyword in the search engine, thousands of results appear, hence the importance of being in the highest positions to increase visibility.
The SEO analysis of a website helps you know how to improve it to be in the first results of Google.
In this way, the probability that the potential customer enters the website and ends up consuming is quite high. Hence, the relationship is direct between having a good SEO and obtaining economic benefits. That is, the more visible a website is, the more likely it is to attract users who will become customers.
What Does the SEO Analysis of a Page Include?
The SEO analysis of a website or the SEO audit is focused on checking if the indicators that have been previously established in a positioning strategy are being met. This is the most common since a web page should be optimized for SEO from its construction. If not, it is interesting to carry out a complete analysis with the basic aspects of SEO, both on-page and off-page.
1.The Rankings or How Your Website is Positioned
The first aspect that an SEO analysis will determine is where the website is in search engines. This way you will know the traffic you receive, and which are the keywords that more potential customers report to you. This is a vital piece of information to be able to promote those words that generate greater traffic and discard those that attract users who do not interest the website
2. SEO Goals or Information About Titles and Meta Descriptions
Meta tags are a fundamental part of the so – called on-page SEO, that is, one that works in the hidden part of the web for the user. An image must have an adequate description of what it shows and also include the keywords that you want to work on. This is just a sample of one of the meta elements, although a website contains much more.
This is the case of titles and descriptions, which serve to define the website on the results page. By default, Google chooses certain information from the web, but the ideal is to be aware of how the description of the web looks at the first contact with the user. You should also check that there are no duplicates and that all pages have their own title and meta description, as well as check their length. It is not recommended that they exceed the recommended length since then they would appear cut off and with ellipsis, without allowing the user to really know what the page is about.
3. UX and CRO or Website Usability
The UX (user experience) design is essential for the user to feel comfortable on the website, find everything they are looking for in the shortest possible time and do not abandon the purchase process due to poor understanding of the web. It also intervenes in the improvement of positioning since it is an aspect that Google values positively when it comes to ranking.
4. The Page Speed or What Is the Loading Speed of the Web
An SEO audit will allow you to know what the loading speed is on the different devices, both computer and mobile. This is important because studies show that a website that loads slowly loses a large number of potential customers, thereby increasing the bounce rate. But not only does it affect users, but it is also taken into account by search engines.
5. Mobile Experience or Adaptation to Mobile Devices
It is no longer enough that a website is designed for a laptop or a tablet, but the increase in the use of the smartphone forces the website to be fully adapted for these devices. It is known as responsive design, and there are tools that analyze how a website looks on a mobile phone, so that it does not lose any of its functionalities. In the latest updates to the Google algorithm, the search engine positions those websites that are responsive much better
6. The Web Architecture or the Analysis of the URLs
We said a few lines above that a website has to be built based on SEO from its foundations. This is reflected in a good web architecture, which consists of a simple organization of the different pages of the site to create a map that can be understood by any user. Google will appreciate it, as well as taking into account positively that all URLs on the site are friendly and semantic. With these adjectives, the search engine refers to the ability to understand a URL easily, using words and not with infinite numbers and symbols.
7. Users or Information on How They Behave
It is important to analyze which web pages are the most visited and where they come from or how users access it, through which devices they do it, etc. It is essential to know how users behave in order to optimize the website. For example, if users mainly visit certain URLs on your website, this will provide you with valuable information. You can improve those that do not work well and are of special interest to the business, as well as enhance those users visit the most and that are the ones that convert the most.
8. Links or Internal Links and Backlinks
An SEO analysis will allow you to discover if your website is linked to sites of dubious reputation that subtract points from Google to rise in its ranking. It’s about getting information about backlinks. These are of great importance, since Google and the rest of the engines understand them as a recommendation.
The analysis of the links is usually included within a link building strategy that analyzes both the internal links of the web and the external ones. The former are those that connect pages of the web itself, while the latter refer to the links that go to an external page.
The structure of the page is established through internal links, so it is very important that they allow easy navigation and that they serve to establish a hierarchy of pages. In addition, the SEO audit allows you to discover and eliminate broken links, which is essential to position better. In summary, an SEO analysis will help the website to improve those aspects that prevent it from climbing positions in the ranking of Google or another search engine. This is directly related to its visibility and, therefore, the traffic of potential clients. There are affordable SEO services provider who analyze your website and give you recommendations to make it better.