The speed with which information travels and its ability to break down geographical barriers, allowed the digital world to disrupt almost every aspect of our lives.
It is not strange that, when talking about the web, our mind refers us to social networks, and it is that since the appearance of ‘Six Degrees’ (first social network) in 1997, their popularity has led to their rise and appropriation for not only recreational but also commercial purposes.
For a decade, having a profile on a social network is no longer a luxury, but a necessity for those who seek to take their brand to a new level; And although in the beginning there were not such defined strategies, currently there are digital marketing agencies that are in charge of managing social networks.
And this is where the question arises, how to make use of these tools so that my business can reach more people and that this translates into financial gains?
Many would think that managing a Facebook profile is the simplest, but the reality is that a whole content generation strategy is needed that is consistent with your brand and that, in turn, matches your target.
Objectives of Social Media Management:
Today there are digital marketing agencies that are in charge of managing social networks, that is, creating profiles on digital platforms that are more functional for your business, and generating a greater flow to your website or product.
Although the design of each campaign is different, the management of social networks obeys 4 main objectives:
And this is where the different digital marketing strategies that agencies can propose come in, they will depend on what you want for your brand.
Maybe you have good sales, but you are not yet the first choice of the consumer, therefore, the correct management of social networks will aim to place you in the top of mind of your target.
We already talked about the direct objectives of the management of social networks and therefore, the benefits it can bring to your brand. However, this practice can have positive effects even beyond the digital world.
It seems that actions on the web are ephemeral and intangible, but the evolution of the Internet has made it possible to keep reliable records of the circulation of Internet users, and social networks are no exception.
By managing social networks, you can have constant monitoring of results such as:
And these points can be further segmented, so your profiles become a kind of radar that detects which marketing efforts are working and which could be improved.
That is, you will no longer be ‘blind’ to the opinion of Internet users about your brand.
Thanks to social networks you will be able to communicate with your target in real time, you will know their concerns and comments, and that information can be translated into improvements to your product or service, as well as the sales process on and off the Internet.
As we have mentioned, the Internet breaks distances in time and space to reach, literally, almost everyone. This scope, as well as the interaction you can have with your clients and potential consumers, a few decades ago was unimaginable.
But yes, you must bear in mind that each platform has its own nature and different narrative elements, so whoever performs your social media management must adapt the messages according to the characteristics of each one.
Only then can your strategy achieve the desired effect on your brand. If you already have a profile on social networks, but you do not know how to exploit it and make your services or products reach more people, do not hesitate, and go to those who will help you take your business to the next level.