The figure of the social media manager is currently one of the most relevant. He stands out in the field of image and direct communication with the client of a company in the digital field. Although there are still people who wonder what a community manager does or what a Social Media manager is for, in the business world it is increasingly valued, and many entrepreneurial projects have found a business opportunity in the creation and development of management tools. social networks or community manager tools.

Why Is he Important for A Company?

The manager of social networks is called the person responsible for the strategy of digital social networks of a company.

An independent social media manager or a company specialized in providing this service usually manages the social networks of more than one business. Although it does not have to be this way and depending on the volume of work, it can work exclusively for a single organization or company.

A social media manager is not only interesting for established companies. When an entrepreneur considers how to start a startup or starts working in a business incubator, he knows that social media currently exerts a tremendous force in successfully promoting a fledgling business. They are not accelerators of startups, but they are management is key to reaching the customer. They serve to maintain fluid communication with him, making him feel part of a community.

Social media manager and community manager, are they the same?

Although sometimes one or another name is used to define the same type of professional, they are different profiles. In principle, a community manager is a manager of social networks. He is the person in charge of managing the communication of the company in a social network.

Among other tasks, the community manager is in charge of managing and energizing a community of users in social networks in which the company has an internet presence. Sometimes this is in charge of the functions of direct marketing with the client since it is the link between the organization or company and the users, fans, or followers of their social networks.

A social media manager tends to have broader responsibilities than a social media manager and often handles digital marketing on social media on a more global level. It is not the same as a community manager, although sometimes the manager acts as a community manager. His tasks usually involve the management of social networks with a work team that includes the community manager, but also other professionals such as SEO specialists, SEM, copywriters, designers, and others.

Opt for a social media manager or a community manager?

While it is true that small businesses often opt for an independent social media manager to take care of everything. But more and more people perceive the value of this figure for the company and for this reason it entrusts its management to companies specialized in digital marketing that provide a comprehensive and quality service with a work team headed by Social Media Manager.

Anyway, the confusion of terms is frequent. For this reason, if you are looking for a specific professional profile, you will always have to detail what type of professional you need apart from calling them a social media manager, community manager, social media manager, social media management expert or any other denomination.

Main tasks of the social media manager:

• Generate a Social Media marketing plan.
• Establish budgets in the most detailed way possible. Fundamental for the necessary actions in the different social networks over a certain period of time.
• It is the task of the social media manager to propose actions of value to achieve the objectives that the company or organization has set. These can include the publication of videos, infographics, contests, viralizable content of interest to the ideal target audience of the brand or organization or many others.
• Prepare a style document to maintain a common language (even if you work with different community managers) and appropriate for the image of the company.
• Design a manual of action in case of crisis. It is something that no one wants to be forced to use, but that every company or organization should have planned. Therefore, this is a very important task that the social media manager must prepare.
• Professional tools, keys to the work of the social media manager

Why are social media manager tools important?

The functions of a community manager are varied. Its objectives are related to the success of the company, communication with the user, customer acquisition and loyalty. Tools are key to various issues in your work.

Among them, to automate processes that facilitate their management tasks. The tools that provide the social media manager with data that allow a detailed analysis for better decisions about their tasks and the image of the company are also of great relevance. But there are also community manager tools focused on the development of content to be published on social networks, and others.

Tools for social media management, business opportunity for entrepreneurial projects

Currently the figure of the manager in social networks is so important for the world of companies, businesses, and organizations, that some avid entrepreneurs are trying to develop new technological tools that simplify and improve some of the tasks of the profession. Startup accelerators in Spain are a great help for these entrepreneurial projects.

Tools of social networks, essential for the manager of social networks

A social media manager is not a person who publishes statuses, photos or videos without rhyme or reason in the brand profile of an organization company. Every publication starts from a strategy and has one or more objectives to fulfill. They are objectives related to brand awareness and business success. Anyway, you can have many other precise objectives depending on the case and the moment.

In order for the social network manager to design and implement successful strategies, he needs the tools provided by each specific social network in which he operates. Facebook, Instagram, YouTube, Twitter, Pinterest, Snapchat. Depending on the type of business, it will operate on one or more of these social networks.

Each social network offers its own tools for various issues. Issues such as posting ads, scheduling posts, collecting data and statistics of interest, and others. These are key for the work of the manager in social networks to be really successful and have a meaning and a positive impact on the company or organization.

Analytical tools are also essential for the social media manager. The networks themselves are improving the data they provide to administrators of corporate pages and companies.

Know the public, how they interact, what interests them the most or what time they connect. It offers much more data that is key to the optimal management of social networks. It helps us to achieve the objectives set with the presence in them.

Knowing them and using them to achieve the objectives is key and falls within the functions of the social media manager.

Social media manager, what are your main professional tools?

Hootsuite

The main attraction of this is that it allows the social network manager to manage several social networks from the same control panel (Twitter, Facebook, Google+, LinkedIn, WordPress, FourSquare and Myspace). This greatly facilitates your work and the time it takes to perform the most basic administration tasks.

But it is not its only functionality. Among others, it also allows you to schedule messages and shorten URLS.

Buffer

The main function of this tool is to facilitate content programming for the social media manager. This way you avoid having to program them one by one. This allows you to create a publication schedule that greatly shortens and facilitates this task.

Google analytics

At first it might seem that this is not a proper tool for a social media manager. But this is of great relevance for issues such as analyzing the arrivals to it from a certain social network. It also shows which content is the most visited on the web, among other interesting data.

Brand 24

Finding information in real time on topics that may be of interest to your community, the main functionality of this tool. It is very interesting to create an attractive dialog for the user. Especially when what is sought is to create community and achieve interaction with it. You are already aware of the relevance of your brand’s presence in social networks for business success. Take the appropriate measures to have a good social media manager. Choose a good manager that adds value to your brand and presence in the networks of interest to your business.